Youth versus urban development problems

What would you do when you’re restless and concerned with the issues hounding your community? For these 26 Mega Cebu youth ambassadors who compose the Club Mega, they bonded together to create a voice that reverberates across all sectors.

With the assistance of the Ramon Aboitiz Foundation Inc. (RAFI), they initiated the Club Mega Youth Convention last June 28 at the Cebu City Coliseum.

Mega Cebu

The Youth Convention is a gathering of youth from Carcar to Danao to rally them behind the cause of the Mega Cebu program. The main purpose is to form Club Mega school chapters, which will work on projects aligned with the attributes of Mega Cebu, at the school level.

About 4,000 students from all over Metro Cebu showed up during the Club Mega Youth Convention. They came from University of San Jose-Recoletos (USJR), University of San Carlos, Asian College of Technology, University of Cebu, Carlos Gothong Memorial High School, University of the Visayas, Cebu Technological University, Cebu Institute of Technology-University, Southwestern University, University of Southern Philippines Foundation, Abellana National High School, Cebu City Science High, University of the Philippines, and Young Minds Academy.

Cebu Provincial Board Member Miguel Magpale who represented Cebu Governor Hilario Davide III and Cebu City Mayor Michael Rama gave inspiring messages to the participants who filled the facility.

Mega Cebu

During the convention, the Mega Cebu Ambassadors presented the common problems the youth face today and suggested solutions to these problems. These problems, such as drug addiction, garbage and flooding, child pornography and cybersex, and video games addiction, will be the focus of their projects for the year.

After the Youth Convention, the ambassadors went to USJR Basak Campus Coliseum to present to 3,300 freshmen, sophomores and transferees the Mega Cebu vision and platform.

Shortly after, they walked the ramp at SM City Cebu Northwing to model the fun and formal wear made by Cebu’s young and top designers from Fashion, Inc. The fashion parade was part of Club Mega’s Fashion for a Cause titled “Upsurge!” The designs will be auctioned off over the Mega Cebu Facebook fan page and the proceeds will be used to send a deserving person per local government unit under Mega Cebu to college and to the Yolanda survivors in northern Cebu.

During the fashion show, the winners of the Mega Cebu Jingle Making contest sang their winning pieces to the delight of the more than a thousand-member audience.

To cap their day, the ambassadors also paraded the same fashion wear before the 600 members of the Cebu Chamber of Commerce and Industry during the organization’s Grand Chamber Awards Night, the culminating program of the Cebu Business Month 2014.

Mega Cebu

As a result, the People Management Association of the Philippines contacted Mega Cebu to invite Club Mega to do the same fashion show during their regional conference on Aug. 7 to get more bidders for the clothes.

The Mega Cebu Ambassadors are young men and women from each LGU within Metro Cebu, who are capable of becoming role models among their peers in words and in deeds, who epitomize the innate Cebuano values of the youth, endowed with physical beauty, skills, talent, intelligence and high emotional quotient, and have a heart for Cebu.

“As champions of Mega Cebu, the Ambassadors play a significant role in aligning his and her peers’ vision for Cebu in the future,” said Caroline Ballesteros, Mega Cebu communications and stakeholder relationships manager.

Mega Cebu envisions a Wholesome, Advance, Vibrant, Equitable, and Sustainable (W.A.V.E.S) Cebu in 2050. It promotes a long-term and collaborative planning and action towards a more sustainable city-region.

RAFI is the Research, Program and Organizational Development committee of the Metro Cebu Development and Coordinating Board, the coordinating body of Mega Cebu. For more information about Mega Cebu, visit

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